Prof. Ursula Bertram is artist and head of the Center for Art Transfer / IDfactory, professor ret. at the Institute for Art and Art Studies at the Technical University Dortmund, member of the senate 2012-16, before professorship at the University of Applied Science Mainz, guest professorship in the USA and Venezuela, research in Russia, China, Brasil and France. Her main research deals with the transfer of artistic thinking into non-artistic fields, such as economics and science with new approaches for non-linear problem solving. Latest Publications: ARTTRANSFER- Efficiency Through Unruly Thinking, Transcript 2018. KUNSTTRANSFER – Effizienz durch unangepasstes Denken, Transcript 2017.