Eric de Rugy started as a media planner in big international ad agencies. He created the concept of “media agency” when he launched Le Lab in 1993, later sold to global communication leader WPP.
In 2015, he founded Delight, a SaaS startup that sells a suite of digital tools to help live entertainment producers make better use of their data to attract new audiences.
He’s also the president of JOICE, a recently launched federation of cultural startups that aim to foster innovation and promote digital best-practice in the French cultural ecosystem.